# Sembly AI alternative. Meet Brifo

Sembly is for regulated industries that need HIPAA plus multilingual plus audit trail. Brifo is for Mac knowledge workers who want bot-free local capture. Different compliance footprints.

## What is Sembly AI?

AI meeting assistant focused on enterprise compliance (HIPAA, GDPR) with multilingual transcription and CRM sync.

- **Founded:** 2020
- **Pricing:** 4 hours of recording per month, 1-month history; Professional: $15/mo. Team: $29/seat/mo.
- **Platforms:** web, ios, android
- **Capture model:** bot
- **Integrations:** Salesforce, HubSpot, Slack, Notion, Trello, Asana, Zapier

## Cons of Sembly AI
- Joins as a visible 'Sembly' bot
- Cloud-only audio storage (despite compliance certifications)
- Heavy UI for users who want simple capture
- Pricing escalates fast at team scale
- Mac users limited to the web app

## Why Brifo
- No bot in meetings. Bot-free is its own compliance signal.
- Audio captured locally on macOS, never uploaded
- Native Mac app (Sembly is web-only)
- Jira-native action items for engineering teams
- Free during beta

## Honest tradeoffs (Sembly AI wins on)
- Sembly has formal HIPAA, GDPR, SOC 2 certifications. Brifo's compliance posture is documented but not formally certified yet.
- Sembly supports 45+ languages. Brifo is English-first.
- Sembly has iOS and Android apps. Brifo is Mac only.

## Long-form
Sembly AI's moat is compliance. HIPAA, GDPR, SOC 2 Type 2 certifications all formally in place, plus 45+ language support. For healthcare, legal, and financial services teams operating under hard regulatory constraints, Sembly is one of the few credible options. The trade is that Sembly still uses the bot-plus-cloud-audio model, which has its own risk surface (the audio file existing in any cloud is itself a compliance variable). Brifo's compliance posture is different. By capturing audio locally and never uploading it, the audio never exists in our cloud, which simplifies a lot of compliance conversations. We don't have formal certifications yet (we're a beta-stage product). If your compliance team requires SOC 2 Type 2 audit reports today, Sembly is currently the right choice. If your compliance team is open to evaluating the architectural argument (no cloud audio = much smaller compliance surface), Brifo is worth a serious look.

## FAQ
**Is Brifo HIPAA-compliant like Sembly?**

Brifo is not yet formally HIPAA-certified. Our architecture (no cloud audio storage) supports a strong privacy posture, but if you need formal HIPAA certification today, Sembly's certifications are currently more complete. Talk to us about your compliance requirements.

**Does Brifo support multilingual meetings like Sembly?**

Sembly supports 45+ languages. Brifo is English-first. For multilingual teams, Sembly is currently the stronger choice.

**Why switch from Sembly to Brifo?**

If your compliance team is open to the 'no cloud audio' architecture, Brifo simplifies several compliance conversations. Plus: no bot in meetings, Jira-native action items, Mac-native experience, free during beta.

**Does Brifo have an iOS app like Sembly?**

No. Brifo is macOS only today. Sembly's iOS app would still win for mobile capture.

**Is Brifo cheaper than Sembly?**

Yes. Brifo is free during public beta. Sembly's Professional plan is $15/mo and Team is $29/seat/mo.

**Does Brifo work with Salesforce like Sembly?**

Not natively today. Brifo integrates with Jira, Linear, and OpenProject for engineering and PM workflows. Sembly has the CRM side covered.