# Brifo vs Fireflies.ai

Side-by-side. Brifo (bot-free, Mac, Jira-first, free) vs Fireflies.ai (cloud bot, cross-OS, CRM-first, paid).

## Feature comparison

- **Capture model**: Brifo: Local system audio. No bot.; Fireflies.ai: Bot 'Fred' joins the meeting
- **Audio upload**: Brifo: Never. Text transcript only.; Fireflies.ai: Full audio uploaded to Fireflies cloud
- **Platforms**: Brifo: macOS only; Fireflies.ai: Web, iOS, Android
- **Pricing**: Brifo: Free during beta; Fireflies.ai: 800 mins free, Pro $18/seat/mo
- **Auto-detection**: Brifo: Yes; Fireflies.ai: Manual calendar integration setup
- **CRM integration**: Brifo: None today; Fireflies.ai: Salesforce, HubSpot, Zoho, Pipedrive (deep)
- **Engineering integrations**: Brifo: Jira, Linear, OpenProject (native); Fireflies.ai: Asana, Trello (basic)
- **Meeting Q&A chat**: Brifo: Yes. Across past meetings.; Fireflies.ai: AskFred. Similar concept.
- **Conversation intelligence**: Brifo: No (no sentiment scoring); Fireflies.ai: Yes (sentiment, topics, deal scoring)
- **Compliance certifications**: Brifo: In progress; Fireflies.ai: SOC 2, HIPAA available
- **Privacy posture**: Brifo: Audio never leaves Mac; Fireflies.ai: Audio uploaded plus analyzed in cloud

## Brifo strengths
- No bot in meetings. Clean for sensitive calls.
- Audio captured locally, never uploaded
- Auto-detection across every meeting platform
- Native Jira, Linear, OpenProject filing
- Free during beta
- Mac-native, no web-only constraint

## Fireflies.ai strengths
- Cross-platform (web, iOS, Android)
- Deep CRM integration (Salesforce, HubSpot, Zoho, Pipedrive)
- Conversation intelligence (sentiment, topics, deal scoring)
- Formal SOC 2 plus HIPAA on Enterprise
- AskFred chatbot for cross-meeting Q&A
- Mature product with sales-team focus

## Pick Brifo if
Mac knowledge workers (PMs, engineering leads, founders, consultants) who want bot-free capture and Jira-ready action items. Anyone for whom 'no audio in any cloud' is a hard requirement.

## Pick Fireflies.ai if
Sales-led organizations using Salesforce or HubSpot as the system of record. Teams that need cross-platform mobile capture. Regulated industries needing formal SOC 2 or HIPAA certifications today.

## FAQ
**Is Brifo better than Fireflies for sales teams?**

If your sales workflow lives in Salesforce or HubSpot, Fireflies' CRM integrations are deeper and probably still win. Brifo is better positioned for engineering and PM workflows with Jira-first action items.

**Will participants see a bot if I use Brifo instead of Fireflies?**

No. Brifo captures macOS system audio locally. There's no bot, no extension, no visible attendee. Fireflies sends a bot named 'Fred' to join your meetings.

**Does Brifo have AskFred-style Q&A?**

Yes. Brifo's Meeting Q&A chat works similarly. You can ask questions across every past meeting ('what did we decide about the API redesign?').

**Is Brifo SOC 2 compliant like Fireflies?**

Not yet. Formal SOC 2 certification is in progress. Our architectural privacy (no cloud audio) is stronger than a cloud-audio tool with SOC 2 in many ways, but if you need the formal certification today, Fireflies has it.

**Is Brifo cheaper than Fireflies?**

Yes. Brifo is free during beta. Fireflies Pro is $18/seat/mo.