Brifo

Brifo vs Fireflies.ai

Both capture meetings and generate AI notes. Fireflies sends a bot named Fred; Brifo runs on your Mac.

TL;DR. Pick Fireflies if you're a sales team that lives in Salesforce or HubSpot and wants conversation intelligence. Pick Brifo if you're on Mac, don't want a bot in the meeting, use Jira, and value local audio processing.

At a glance

FeatureBrifoFireflies.ai
Bot joins meetingNo — captures system audio locallyYes — "Fred" joins as a participant
PlatformmacOS (Apple Silicon) nativeWeb + Chrome extension; bot joins any platform
Auto-detect meetingsYes (without calendar)Yes, via calendar connection only
Meeting platformsZoom, Meet, Teams, Slack Huddles, Discord, FaceTimeZoom, Meet, Teams, Webex, and more (via bot)
Pricing (2026)Free during betaFree (limits) · Pro ~$10/user/mo · Business ~$19/user/mo
Audio storageLocal only — never uploadedUploaded + stored in Fireflies cloud
CRM integrations (Salesforce, HubSpot)Not todayYes — deep
Jira integrationYes (one-click, OAuth)Available, lighter
Conversation intelligence (talk ratios, sentiment)Not todayYes
Meeting Q&A chatYes (AskFred exists on Fireflies too)Yes (AskFred)
Best forPMs, engineers, founders on MacSales-led teams across OSes

Bot recording vs local capture — what changes

Fireflies.ai joins your meeting as "Fred." Participants see a new person in the call. In client meetings and external interviews, that can feel awkward or raise consent questions. Some customers ask Fred to leave.

Brifo runs on your Mac and listens to the audio already playing through your speakers. No one sees a bot. You are still responsible for informing participants and complying with recording laws in your jurisdiction — but Brifo doesn't force the bot into the conversation.

When to pick each

Pick Fireflies.ai if…

Pick Brifo if…

FAQ

Can I use both Brifo and Fireflies?

Technically yes, but it's redundant — you'll end up with two transcripts of the same meeting. Pick one per workflow.

Does Brifo have Salesforce integration?

Not today. If this is a must-have for you, Fireflies is the better pick right now. If you only need Jira, Brifo has that out of the box.

Which has better transcription accuracy?

Comparable for most use cases in English. Fireflies has had longer to tune multi-speaker diarization. Brifo leans on OpenAI GPT-4.1 post-processing on locally-captured audio, which is high-quality out of the box.

What about security — which company is more mature?

Fireflies is a mature commercial product with SOC 2 Type II and HIPAA options. Brifo is a beta product and does not yet hold those compliance certifications. If you're buying for a regulated org, Fireflies is the safer pick today.

Try Brifo for your Mac

Free during beta. No bot joins your call.

Download Brifo for Mac

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