For product managers
Brifo for
Product Managers
Brifo gives product managers an extra 5 hours a week by handling meeting notes, action items, and per-attendee updates on autopilot.
What Product Managers struggle with
- 4 to 6 hours of stakeholder, customer, and engineering meetings every day
- Notes always lag. By Friday, half the week's decisions are blurry.
- Action items live in chat threads, post-its, and your head. Nothing files itself.
- Cross-meeting threads (what did engineering say about pricing three calls ago?) need transcript archaeology
- Status updates to leadership mean reconstructing the week from scratch
- Customer call insights get forgotten before they reach the product spec
How Brifo helps
Auto-capture every meeting. No setup.
Zoom standup, customer call on Meet, 1:1 in Slack Huddles, quick FaceTime. Brifo detects and captures every meeting on macOS automatically. No bot to invite, no template to fill, no Start button to remember.
Jira-ready action items file themselves
When the meeting ends, action items are pre-structured for Jira (title, description, assignee, deadline). One click sends them to the right project. Engineering tickets land before you close the call.
Meeting Q&A chat across your week
Ask 'what did engineering say about the pricing redesign?' and Brifo searches every past meeting for the relevant exchange. No more digging through transcripts.
Per-attendee updates auto-generated
After each meeting, Brifo produces a 'what's new for [person]' summary. Perfect for forwarding context to stakeholders who missed the call.
No bot in customer meetings
Your customer doesn't see an 'Otter.ai' bot. They see only you. The capture is invisible. System audio handled locally on your Mac.
Weekly leadership recap, ready to send
Search across the week's meetings, decisions, and action items to assemble a status update in minutes instead of hours.
A day in your week, with Brifo
- 9:00 AMStandup with engineering teamBrifo: Auto-captures, extracts decisions and blockers, files action items to Jira
- 10:30 AMCustomer discovery callBrifo: Captures locally (no bot), generates customer-quote summary for product spec
- 1:00 PMPRD review with design and engineeringBrifo: Per-attendee updates auto-generated for follow-up Slack messages
- 3:00 PMLeadership syncBrifo: Files commitment items to Jira, drafts follow-up email with decisions
- 4:30 PM1:1 with engineering leadBrifo: Captures action items both directions, syncs to shared 1:1 doc
- Friday afternoonWrite weekly status updateBrifo: Ask Meeting Q&A 'what shipped this week and what's blocking?' The recap drafts itself.
TL;DR. If you're a PM running 4+ hours of meetings a day, Brifo gives you back the time you spend taking notes and filing tasks. Auto-detect, no-bot capture, Jira-ready action items, meeting Q&A chat across your week. All on macOS, free during beta.
Product management is meeting-saturated work. The cost of running 4 to 6 hours of meetings a day isn't the meetings themselves. It's the connective tissue between them. Notes, action items, status updates, decision histories, customer-quote evidence. All the things that turn meetings into product progress get done badly, late, or not at all. Brifo's bet is that this work is mechanically structured enough to be automated by AI without losing nuance. Every meeting captured, every decision extracted, every action item pre-filled for Jira, every customer call queryable later. These are repetitive tasks PMs do every day, and Brifo handles them on autopilot. You stop fighting the connective tissue and spend that time on actual product work. Writing the spec. Talking to one more customer. Fighting for the right tradeoff. The cost is zero during beta. The savings, for most PMs, are 3 to 5 hours a week.